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Our History

Our first step began with the success of a small gem retailer under the name “ELITE JEWELRY”, established in 1962 as Thailand’s air-conditioned jewelry retailer to accommodate both Thai and international customers.

With our mission to create impressive experience and customer’s satisfaction, despite our achievement in jewelry retailing business, we continuously expanded and leveraged our experience in tourism product and service. Our area of business and network expansion finally touched on the hospitality service in 1988 with the launch of a four-star hotel in the heart of Bangkok, “RAMA GARDENS HOTEL”, to create the city’s best leisure experience.

40 years of business experience, we had been providing lifestyle to meet customers’ needs. In 2000, we re-emphasized our market leader position with the launch of S.G. Center, Thailand’s one of the largest jewelry retailer and through our great success we became internationally known since.

Over 50 years, Siam Gems Group has been striving to innovate new and better ways to guarantee satisfaction of our customers and partners. Today, Siam Gems Group is the most preferred partner for major in-bound tour agents in Chinese market.